Medtech startups get creative amid VC shortage

Medtech startups get creative amid VC shortage-massdevice: MASSDEVICE ON CALL — The medtech venture capital shortage continues to plague young companies, with 2013 funding slated to be as much as 40% lower than it was 5 years ago.That means medtech startups are searching for unorthodox ways to fill their coffers, including by asking family members and local celebrities to kick in some cash, according to a Wall Street Journal report.