Critics troubled by ads pitching medical devices- NJ.com

Critics troubled by ads pitching medical devices- NJ.com: "Direct-to-consumer ads for surgically implantable devices, such as artificial hips and artery stents, have stirred up debate among different parties, including some physicians and patient and consumer organizations. Critics contend that such ads provide little information about the possible risks associated with the products and often lead patients to inquire about specific brands of devices. But a principal at one health care advertising agency said that medical-device ads create awareness and encourage patients to communicate with their doctors about treatment options. "