Thursday, January 10, 2008

AMA ads target healthcare reform - TheHill.com

AMA ads target healthcare reform - TheHill.com: "The nation’s most prominent physician organization is widening the scope of an ongoing campaign to influence the political debate on healthcare reform during this year’s presidential contest. The American Medical Association (AMA) announced Tuesday that its multimillion-dollar advertising and grassroots-outreach campaign focused on the problems of the uninsured was going nationwide. Televisions ads began appearing on cable networks this week with complementary print advertisements running in U.S. News & World Report. As the general election draws nearer, the AMA will expand the print component to other national magazines, as well as increase its Internet presence via MySpace and Facebook, the two most popular social-networking websites."