Thursday, December 6, 2007

Drug promotion out of the doctor's office and going online - USATODAY.com

Drug promotion out of the doctor's office and going online - USATODAY.com: "Seventy-five percent of sales calls these days don't involve a face-to-face meeting with a doctor, according to research by Leerink Swann & Co. Industry executives acknowledge increased demands on physician's time, including paperwork required by health insurers."